CLASSIC HITS ...
DONE RIGHT!

Today's radio environment is extremely competitive, even in a small- or unrated market. Listeners are bombarded with options, so your success depends on having a mass appeal format with maximum listening levels.

Our premiere format, The Eighties Channel™, is a Classic Hits format focusing on the big hits of CHR and MTV in that decade.

We are based in Los Angeles and have access to the best voice talent in the business, which we can use to create new imaging or other production for your station. We'll also give your station a quick "tune up" to freshen rotations, libraries, and overall station sound.

You'll find our rates reasonable compared to the big deal consultants, too.

 
Click ► to play The Eighties Channel™; demo presentation

 
Click ► to play a scoped aircheck of The Eighties Channel™

Or request a copy of the demo CD by using our contact form.

Announcements

April 25, 2018: InsideRadio's analysis of Nielsen ratings: "The evolution of classic hits stations over the last five to 10 years [with a renewed focus on 80s titles] has turned the format from a promising niche into a ratings powerhouse." Classic Hits stations hit an all-time high in the 2018 Q1 ratings ... the format's best ever performance since Nielsen began tracking formats across the PPM markets.

April 5, 2018: The annual "State of the Media" report from Nielsen reports that more Americans still tune into AM/FM radio than watch television, or use smartphones, tablets or computers. Classic Hits and Classic Rock are virtually tied for 5th most-listened to radio format ... and are in third place when combined with Adult Hits/80s Hits as a single category. (Report is downloadable at the link by providing your station address.)

December 11, 2017: Classic Hits programmers in New York, Chicago and Boston tell InsideRadio why gold-based formats are so heavily focused on the 80s. (Hint: The phrases "fun", "upbeat", and "less repetition" have a lot to do with explaining the success of the format, regardless of market size.)

September 1, 2017: InsideRadio reports that Classic Hits has made the largest gain in station count nationwide (by more than double the number of the next highest gainer), while traditional Oldies stations declined by almost the same number. The report also says Classic Hits is the #2 music format overall in the U.S.

August 14, 2017: Nielsen predicts that Classic Hits/Classic Rock will be the top formats of the summer. PPMs show gains in listening both among Millenials (18-34s) and 25-54s.

March 16, 2017: RadioINK published K.M.'s commentary on the shortcomings of PPM ratings measurement.

October 18, 2016: Our friends at Edison Research have released the results of a comprehensive study on all forms of audio listening; music listening averaged over three hours per day, highest between 9:00am and 6:00pm. Radio accounts for 44% of all music listening.

October 12, 2016: The daily e-newsletter Tom Taylor Now published K.M.'s comments on the FCC Main Studio Rule (among other things).

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