Today's radio environment is extremely competitive, even in a small- or unrated market. Listeners are bombarded with options, so your success depends on having a mass appeal format with maximum listening levels.

A few "big name" radio consultants have announced the launch of their new radio formats, which they claim (hope, actually) will "save" the radio business. But let's face it: If you own a radio station in a small or medium market, you don't need something "new" ... you need something that is going to appeal to listeners without straying from the hits that brought them to radio in the first place. And, especially in smaller markets, there simply aren't the resources to do the kind of research that the major market stations use to create programming that not only attracts listeners, but keeps them tuned in ... and coming back time and again. You need to concentrate on your local content, not waste staff time guessing which songs to play or not play. That's where we come in.

Our premiere format, The Eighties Channel™, is a focused approach to Classic Hits. We do the research and program the music for you, focusing on the big hits of CHR and MTV in that decade. We provide the music library and automation-ready playlists, customized for your station's specific needs. It's as "turnkey" as it gets while making plenty of room for the important local news, events and features that are the keys to winning in small markets. And best of all, it's free via barter, with the lowest mandatory commercial clearance in the industry!

We are based in Los Angeles and have access to the best voice talent in the business, which we can use to create new imaging or other production for your station. If you're not ready to go "all in" with the all-80s format, we can also give your station a quick "tune up" to freshen rotations, libraries, and overall station sound. Or we can use our research to create a custom gold-based format just for you.

And never mind those exorbitant rates of those big name consultants. We are able, in partnership with a national media agency, to provide The Eighties Channel™ basic format in exchange for your carrying their commercials. All you do is plug in your spots, weather, PSAs, and other local content via your existing traffic software.

Sound good? Then call us or use the contact form for more information!

Click ► to play The Eighties Channel™ demo presentation

Or request a copy of the demo CD by using our contact form.

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