The greatest hits of the greatest decade in music history
From the decade that saw the invention of Post-It Notes and Nutrisweet, the start of CNN and the fall of the Berlin Wall ... when we played with our Rubik's Cubes while wearing parachute pants ... the decade when MTV actually played music ... K.M. Richards Programming Services brings you The Eighties Channel™!
A format with a spirit and attitude that is unique in any market
The Eighties Channel™ is a more focused approach to the Classic Hits format, and celebrates all the great artists and bands that were featured on the MTV music videos you remember from the 80s. The format is embraced by listeners who are active and engaged, and who represent a remarkable opportunity for businesses, agencies and organizations to reach people who are successful and enjoy the positive atmosphere that the music and presentation of The Eighties Channel™ brings to their lives.
Customized to fit your station and market competition
The Eighties Channel™ is available in different "flavors" in order to provide the right music mix for your individual market. The base format concentrates on those New Wave titles which had the heaviest airplay on CHR and AOR stations in the 80s, then adds the best-remembered hits from other genres in an approximate 50/50 mix to provide the musical variety to hold listeners for longer listening periods. An optional category of songs which were big MTV video hits (and therefore very familiar to the target audience) but never scored high on the Billboard charts can be included as an "accent" once or twice per hour. This version of the format works in any market ... even those with Variety/Adult Hits stations that also include large amounts of 80s music in their playlists.
Core artists for the base format include Michael Jackson, Duran Duran, Hall & Oates, Billy Idol, Prince, The Police, Madonna, U2, Genesis/Phil Collins, Blondie, Journey, Talking Heads, Billy Joel, INXS, David Bowie, Pat Benatar and Tears For Fears.
Baby Boomers, Generation X, and more
The Eighties Channel™ is targeted 25-54, with a median age of 44. This takes in the tail end of the Baby Boomers and the first of what the media calls "Generation X". However, the appeal of the format goes beyond those demographics: Nielsen reports that a significant number of 18-34s have also embraced 80s music and will be active listeners to Classic Hits stations that play these songs. And if you have a high Hispanic population in your market, you have no need to fear that the format is "too white", because this music also appeals to Latinos who "came of age" during this decade and they, too, will make your station a listening destination.
At 94.5 KRKE Albuquerque, where the format was originally introduced and refined, the station had five upward-moving Nielsen books in a row. In the "money demo" of 25-54, KRKE had more than double the AQH after one year and a 35% increase in cume, and both AQH rating and share more than doubled in 16 months. (The experiment ended prematurely when personal matters of the station's owners forced KRKE to go silent and subsequently be sold.)
We can also provide the format in Early Alternative (going deeper into modern rock and alternative album tracks) and Rock 40 (adding classic rock songs which received heavy top-40 support as singles) configurations if those better fit your market's demographic profile. Ask us for details.
Still undecided? Read these links!
- What you'll get from us as our client
- KRKE Facebook page listener post samples
- Why not "do-it-yourself" programming?
- Standalone music libraries as an option
- Repeated song play is not listener overkill
- Why small, researched libraries sound larger to your listeners
- Nielsen on Millenials & 80s music
- Sean Ross on the 2014 resurgence of 80s-formatted radio
Click ► to play The Eighties Channel™ demo presentation
Click ► to play a scoped aircheck of The Eighties Channel™
Or request a copy of the demo CD by using our contact form.
Actual photo of K.M. Richards
in the 1980s, with
ubiquitous Hawaiian shirt