The greatest hits of the greatest decade in music history
From the decade that saw the invention of Post-It Notes and Nutrisweet, the start of CNN and the fall of the Berlin Wall ... when we played with our Rubik's Cubes while wearing parachute pants ... the decade when MTV actually played music ... K.M. Richards Programming Services brings you The Eighties Channel™!

A format with a spirit and attitude that is unique in any market
The Eighties Channel™ is a more focused approach to the Classic Hits format, and celebrates all the great artists and bands that were featured on the MTV music videos you remember from the 80s. The format is embraced by listeners who are active and engaged, and who represent a remarkable opportunity for businesses, agencies and organizations to reach people who are successful and enjoy the positive atmosphere that the music and presentation of The Eighties Channel™ brings to their lives.

Customized to fit your station and market competition
The Eighties Channel™ is available in different "flavors" in order to provide the right music mix for your individual market. The base format concentrates on those titles which had the heaviest airplay on CHR and AOR stations in the 80s (every other song is literally one receiving high airplay on top-rated Classic Hits stations in the top 30 markets), then carefully programs the remaining songs in the hour to provide the musical variety that holds listeners for longer listening periods. Even the droppable "fill" titles are ones that still receive significant airplay nationwide!

Core artists for the base format include Michael Jackson, Duran Duran, Hall & Oates, Billy Idol, Prince, The Police, Madonna, U2, Genesis/Phil Collins, Blondie, Journey, Talking Heads, Billy Joel, INXS, David Bowie, Pat Benatar and Tears For Fears.

Baby Boomers, Generation X, and more
The Eighties Channel™ is targeted 25-54, with a median age of 44. This takes in the tail end of the Baby Boomers and the first of what the media calls "Generation X". However, the appeal of the format goes beyond those demographics: Nielsen reports that a significant number of 18-34s have also embraced 80s music and will be active listeners to Classic Hits stations that play these songs. And if you have a high Hispanic population in your market, you have no need to fear that the format is "too white", because this music also appeals to Latinos who "came of age" during this decade and they, too, will make your station a listening destination.

The format includes two "accent" categories which are be used to make your on-air library sound bigger than the approximately 450 to 500 songs which comprise most of the spins on the hourly clock. The first consists of titles which were big MTV video hits (and therefore very familiar to the target audience) but never scored high on the Billboard charts. The second has a wide variety of "wow-I-haven't-heard-that-song-in-years" titles which research shows won't cause tune out but will improve audience loyalty; these air periodically, at different times each spin, and are replaced by a fresh set of titles every week. Including both in the format helps it work even in markets with Variety/Adult Hits stations that also include large amounts of 80s music in their playlists. This approach also ensures your listeners will never complain about "always hearing the same songs" day-in/day-out. We also program four hours on Saturday evening of nothing but New Wave hits that have remained popular over the years.

The Eighties Channel™ was designed personally by K.M. Richards, who was in radio five years before scoring a first Program Director gig in 1978. K.M. was active in Contemporary Hit Radio for most of the 80s, both as a programmer and on-air talent (including an afternoon-drive shift at Y97 in Santa Barbara that in 1988 garnered an unbelievable 23 audience share in 12+), so you will have the benefit of a PD who lived with this music for the entire decade!

At 94.5 KRKE Albuquerque, where the format was originally introduced and refined, the station had five upward-moving Nielsen books in a row. In the "money demo" of 25-54, KRKE had more than double the AQH after one year and a 35% increase in cume, and both AQH rating and share more than doubled in 16 months. (The experiment ended prematurely when personal matters of the station's owners forced KRKE to go silent and subsequently be sold.)

Click ► to play The Eighties Channel™ demo presentation

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